This presentation explores the transformative potential of Cyber Threat Intelligence (CTI) in modern business environments. It addresses pain points in cybersecurity and emphasizes CTI as a business enabler. Key topics include the cyber threat landscape, threat modeling frameworks like MITRE ATT&CK and the Lockheed Martin Cyber Kill Chain, and the importance of fostering an intelligence-driven mindset. The presentation concludes with insights on building a robust CTI program, highlighting the evolving landscape of cybersecurity and the pivotal role of CTI in safeguarding business interests.